Our Team

Jim Ellowitch

James N. Ellowitch, CLU, ChFC, has spent the last 45 years selling life and health insurance, managing sales people, and consulting about insurance and related employee benefit plans.  Jim specializes in uses of insurance for business and estate planning, including complex asset and family situations.  He is currently the managing member of Ellowitch 3, LLC.  He has spoken frequently at insurance and non-insurance meetings.

He graduated cum laude from the Wharton School of the University of Pennsylvania, and received the American Society of Insurance Managers award, the Wharton School's highest award given to insurance major.  He received his Chartered Life Underwriters designation in 1971 and his Chartered Financial Consultant designation in 1983, both from the American College.  In addition, he holds the American College's Certificates in Pension Planning, Estate Planning, and Modern Management.

Jim is a past President of the Northern New Jersey Estate Planning Council.  He is a Life Member of the Million Dollar Round Table* and a past President of the Greater Essex Association of Insurance and Financial Advisors.  He is a member of the Society of Financial Service Professionals and the Association for Advanced Life Underwriting.

Jim is an avid golfer and bike rider.  In addition to sunny days on the links, he enjoys spending time with his wife Gail; four children children: Daniel, David, Michael, and Dori;  and six grandchildren: Hope, Trey, Trinity, Harper, Avery, and Eli.

*To qualify for the a MDT lifetime membership, a representative must achieve a certain level of premium, commission or income over the course of 10 years.  .  For details please visit http://bit.ly/2eFx0ex


David Ellowitch, CFP® 

As the third generation member of the firm, David takes great pride in the family legacy of integrity and commitment to clients.  He earned his CERTIFIED FINANCIAL PLANNERTM certification in 2009.  David focuses on the planning process to help clients achieve their financial goals.   His clientele includes baby boomers looking for guidance to secure a sound retirement plan as well as young professionals and business owners seeking to protect their family and build the foundation for a sound financial future.

David serves as a board member on the estate planning council of the Lehigh Valley, the Small Business Council of the Greater Lehigh Valley Chamber of Commerce,  The Lehigh Valley Community Foundation's professional advisors council, and the Muhlenberg College Board of Associates.

David lives with his soulmate Alyssa and their daughters Harper and Meredith in Upper Macungie, PA.  When not working or running after his incredibly energetic children, David enjoys ultimate frisbee, bike riding, hiking, swimming, and canoeing.


John Froberg

John Froberg is a Financial Paraplanner at Ellowitch 3, LLC who assists David and Jim Ellowitch with financial planning, insurance and investment implementationJohn also assists with client service. John is a graduate of Muhlenberg College, having earned a bachelor's degree in finance. John holds both the Series 7 and Series 66 investment licenses, as well as a Life and Health Insurance license. He is currently studying for his CERTIFIED FINANCIAL PLANNER (CFP®) examination which he plans to take in March of 2019.


Diana Marlow

Diana has been working in financial services for over 27 years.  She began as a receptionist and customer service representative in 1986.   In 2004, she began working exclusively for Jim Ellowitch in the precursor to Ellowitch 3, LLC.    In her role, Diana ensures an easy client experience for our clients with her focus on customer service as well as investment and insurance processing,

Diana is married to her best friend, Mark.  She enjoys travelling, reading, walking, and her iPad, dining with friends and Friday afternoon lunch dates.  She is the mother of two wonderful sons, a daughter-in-law who we think of as our daughter, five grandsons, one beautiful granddaughter, and two adorable great granddaughters